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We think you should feel like a superhero, every day. With fun, bright, and bold backpacks, and inspiring messages inside, your HERO backpack is right there beside you, pushing you forward, toward your dreams.

As a Russian immigrant, HERO's founder Alissa Baier-Lentz felt out of place in elementary school, until a moment of kindness changed her life forever: another student wrote a nice note in her backpack. Today, Alissa is on a mission to empower the superhero within each of us. Each HERO backpack shares an inspiring story of a hero that changed the world. We believe that a small act of kindness can change a life, so with each HERO purchase, we give one day of school to a girl who will be the first in her family to graduate. Visit our website.

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