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Our mission is to give you the highest-quality cosmetics and makeup tools at a price that real-life beauty junkies could afford.

When Isaac Rami's wife sent him to pick up a new eye pencil at their local mall, Rami experienced serious sticker shock. With his annoyance and idea in mind, the budding entrepreneur tried to find out why it was so expensive—and figured out that he could do it better, and for less, by cutting down the insane markup. He found a crack in the beauty retail space that became Karity, loved for its luxury-level makeup products and budget-friendly prices. Visit our website.

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