Beginning February 1, Fourpost will launch 30 new direct-to-consumer brands and introduce Curated Shops to create an unprecedented shopping experience for today’s family.
Fourpost, an experiential shopping destination for today’s family, is doubling down on its early success by introducing more than 30 new direct-to-consumer brands to its Mall of America lineup, bringing the total number of brands to 56. In tandem with its rotating ensemble of brand-specific Studio Shops, Fourpost is also introducing its first-ever Curated Shops, which offer a fresh take on the traditional department store model. Each Curated Shop features multiple brands and products, handpicked by Fourpost’s expert Brand Partnerships team, within a specific category, such as Apparel and Accessories, Baby and Kids, Beauty and Self-Care, Food and Drink, Home, and Lifestyle. Among brands being introduced to Fourpost’s Curated Shops are natural skincare company Pura Botanicals, handcrafted timepiece company Analog, and luxe home accessories from Craighill and TASCHEN.
“We are seeing a trend with incumbent department stores frequently missing the mark on what today’s families expect from their shopping experiences,” says Fourpost Founder and CEO Mark Ghermezian. “In turn, we created a retail environment that combines the best products and experiences under one roof. In addition to our rotating selections of brands, local eats, and family-friendly environments, we consistently host events, pop-ups, and educational programming for both adults and children that encourage endless discovery and engagement.”
In tandem with the Curated Shops, Fourpost is adding new brands to its roster of standalone Studio Shops. These unique product offerings include authentic handmade vintage rugs by Revival Rugs, professional grade makeup products by Karity, premium athletic apparel by Rhone, sustainably-sourced and “softer-than-soft” underwear by MeUndies, and creative toys for active kids by Rose & Rex. Whether it is home decor or self-care products, adults and kids alike can explore and discover their new favorite styles, designs, and flavors.
“Innovation has always been a part of MeUndies’ DNA, from how we launched as an industry challenger to working with partners like Fourpost who are rethinking traditional retail,” says Andres Engel, Senior Director of MeUndies. “This partnership will give us the opportunity to interact with our growing community of undie-lovers in person, and to leverage insights to better understand our customers in the area.”
Since opening its doors in Minnesota’s Mall of America in November 2018, Fourpost has seen tremendous success within its evolving retail landscape. At the Mall of America location alone, the company saw nearly 125,000 customers come through its doors during the holidays. Fourpost will continue this momentum with its new lineup of Studio Shops and curated collection, bringing together 56 unique brands in total. The company will also collaborate with Mall of America on more experiential, educational, and family-oriented programming throughout 2019.