Before you crank up the Christmas carols, you need to have a solid business strategy in place for the holidays. Whether you’ve already made plans or you’re scrambling to strategize, here are some tried-and-true tips to keep in mind:
Hire extra staff early.
The holiday season creeps up fast and requires extra hands to help with the spike in business. Hire employees with excellent storytelling and customer service skills who can masterfully sell your brand and help customers find that special gift. And don’t forget to have plenty of gift cards on hand for shoppers.
Stock up for the season.
You need to have extra inventory for the influx of customers around the holidays. Review your sales from the year before to make sure you’re prepared and that you’re budgeting correctly for the coming months.
Create a marketing calendar.
Remember to keep your customers in mind every step of the way, and make sure that every channel you sell on-whether online or offline-works together. This will help as you establish your marketing and sales strategies for big events like Black Friday and Small Business Saturday.
Holiday bonus tip: Serve refreshments like hot cocoa on weekends and offer free gift wrapping to make shopping easy and festive.
Collaborate with other brands.
Team up on holiday events, special promotions, and gift baskets, which are popular choices during the holiday season.
Spruce up your shop.
Feature festive, tasteful decorations that appeal to your customers’ senses—like pine or fraser fir-scented candles, pops of cheerful colors, and an inviting holiday-themed storefront.